In the last decade, it’s become an incredible time to be a health coaching entrepreneur because technology has leveled the playing field and ignited an entrepreneurial health and wellness revolution. As an entrepreneur, you now have more access to information that enables you to make intelligent business decisions quickly.
As a solo health coaching entrepreneur, you have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn and pivot with speed and agility.
But being a successful entrepreneur requires that you look at the big picture and follow a business plan through from beginning to end. Here are some practical guidelines that can help you when beginning your own enterprise:
1. Don’t Quit Your Day Job...Just Yet!
Consider starting your health coaching business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six to twelve months to get a business going and you don’t want your ability to make your mortgage payments hingeing upon your coaching business being an overnight success. Start with what you can manage financially and from a time perspective, and then scale up your business as it grows organically.
2. Find Your Specialisation & Niche Market
The days of being a coaching generalist are over. Particularly online, consumers are looking for coaches that specialize. You have to find a need—something a specific group of people want, but can’t find—and fill it. You can’t compete with everyone, so you have to find where there is an unmet need and become a specialist within these niches.
3. Build Your Online Presence & Professional Branding
Even if you’re not planning to start an online coaching business, consider that the internet can still play a valuable role in building your personal and professional brand. Having an online presence eliminates the limitations of physical location and broadens your customer and client base by, literally, millions. It’s also a great tool for promoting yourself and letting people, even in your own area, know that you’re there, and what you’re doing.
4. Refuse to Quit...Perseverance Leads To Profits
Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft 3.0, he created a Microsoft 1.0 and 2.0, both of which flopped—but he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones. Arm yourself with optimism to get beyond the ‘No’ or the trouble. There’s nothing wrong with failure—just don’t repeat the same mistake!
If you want to remove the barriers and blocks that keep you from effectively building your health coaching business, please register for my FREE WEBINAR called 'How To Avoid Burnout, Create Effective Sales & Marketing Systems, Automate & Simplify Your Business Admin and Build a Thriving Health Coaching Business'.