According to Harvard Business Review: Investing in new customers is between 5 and 25 times more expensive than retaining existing ones
And according to Bain and Company: Increasing customer retention rates by just 5% can increase profits by between 25% and 95%
As consumers, our buying habits have changed. We want to do our own research on products and services and we expect a high standard of customer service.
In today’s digital age, with so many choices, the customer experience reigns supreme. To take advantage of this trend, Customer Lifecycle Marketing (CLM) focuses on serving the needs of your clients wherever they are in their buying journey.
Marketing isn’t just about making the most sales as quickly as possible. You need to show that you’re committed to delivering what your clients need.
Every new or prospective client presents an opportunity for a profitable long-term relationship. With Customer Lifecycle Marketing, you can reduce costs (by lowering your acquisition costs) and increase profits (by increasing the lifetime value of each customer or client).
With this lifecycle marketing approach, wherever a customer/client finds you in their buying journey, you can provide them with the help they need, turning them into loyal, repeat buyers.
With Customer Lifecycle Marketing, you can see incredible growth in your business. The key is to engage consistently with leads, making them feel like they’re part of a community and understand that you have their best interests in mind.
When a customer or client feels valued and appreciated, they’ll become an advocate for your business and help you acquire new leads through referrals and consumer reviews.
Delighting your existing clients into evangelists of your health coaching brand is what fuels your Customer Lifecycle Marketing.
If you want to remove the barriers and blocks that keep you from effectively building your health coaching business, please register for my FREE WEBINAR called 'How To Avoid Burnout, Create Effective Sales & Marketing Systems, Automate & Simplify Your Business Admin and Build a Thriving Health Coaching Business'.